No trash talk. Each of these tools is good at something, and for a lot of buyers that something is not what ZipLead does. Here is where each one fits.
| Tool | Starting price | Built for |
|---|---|---|
| ZipLead | Free, then $59/mo | Anyone selling to local businesses who wants the list ranked before they start |
| Apollo | $59/mo (Basic), $99/mo (Pro) | SDRs at mid-market and enterprise SaaS companies selling to other tech companies. |
| ZoomInfo | Not published. Buyers report a median of $33,500/year on annual contracts (Vendr, checked Sep 12 2026) | Large enterprise sales teams with dedicated ops budgets and complex CRM integrations. |
| Clay | $167/mo (Launch, billed annually), $185/mo billed monthly (checked on their pricing page Sep 12 2026) | Outbound teams comfortable building custom data pipelines with multiple enrichment APIs. |
| Instantly.ai | $47/mo Growth, $97/mo Hypergrowth, $358/mo Light Speed (checked on their pricing page Sep 8 2026) | Teams running cold email at volume who need inbox warmup, sending infrastructure and deliverability handled for them. |
| Closely | $49/mo Starter, $127/mo Growth, $205/mo Essential (checked on their pricing page Sep 8 2026) | Sellers whose buyers are active on LinkedIn and who want connection requests, messages and email running from one place. |
| Outscraper | Pay-as-you-go, no monthly fee. First 500 places free, then $3 per 1,000, so $28.50 for 10,000 (checked on their pricing page Sep 12 2026) | People who want raw business data exported to CSV at volume, without committing to a subscription. |
| Apify | The Google Maps actor bills from $1.50 per 1,000 places on the $999/mo Business tier, $4 per 1,000 on the free tier, with place details, contacts, reviews and images billed as separate add-ons. Platform plans are $0, $19, $199 and $999 a month, and the monthly fee is prepaid usage rather than a license fee (checked on apify.com/pricing and the actor's own pricing tab Sep 27 2026) | Developers and technical teams who want programmable scraping they can wire into their own systems. |
| Scrap.io | $49/mo Basic (10,000 export credits), $99 Professional, $199 Agency, $499 Company billed monthly; $35, $69, $139 and $350 a month billed yearly. One credit is one exported business, counted once per 30 days (checked on scrap.io/pricing Sep 27 2026) | Teams pulling large volumes of local business data, especially outside the US. |
| Yelp | Yelp itself is free to browse. The scrapers built on top of it are not: browser extensions run roughly $30-50/mo, and the marketplace actors charge per thousand results. | Researching how a local business is seen by its customers, especially restaurants, bars, salons and other places people write long reviews about. |
| D7 Lead Finder | $44.99/mo Starter, $54.99/mo Agency, $119.99/mo Professional, tax included, month to month (checked on their plans page Sep 27 2026) | Anyone who wants the biggest raw list for the least money, anywhere in the world, and does the outreach in a different tool. |
| LeadSwift | $24.99/mo Starter, $49.99/mo Professional, $99.99/mo Agency billed monthly, or $19.99, $39.99 and $79.99 a month billed annually. The page describes those as early adopter rates (checked on their pricing page Sep 27 2026) | Anyone who wants to find local businesses and start emailing them the same afternoon, without paying for a second sending tool. |
| Get Map Leads | $59/mo Hustler, $99/mo Operator, $249/mo Agency, $449/mo Agency + Operations, billed monthly, with AI site-audit credits metered inside each plan (checked on getmapleads.io Sep 27 2026) | Web development agencies with more than one person selling, who want the prospecting, the pitch document and the commission tracking in one place. |
| BrightLocal | For one location billed monthly: $41/mo Track, $54/mo Manage, $65/mo Grow. Billed annually those are $31, $40 and $49 a month. Prices rise with the number of locations. Citation building starts at $2 a citation, and a fully managed SEO service is $1,299/mo (checked on their pricing page and their own help center Sep 27 2026) | Agencies and multi-location brands that need white-label client reporting, rank tracking and citation upkeep every month. |
| Local Falcon | $24.99/mo Starter, $49.99/mo Basic, $99.99/mo Pro, $199.99/mo Premium, sold as credits where one credit is one map pin. Pay-as-you-go credits are $0.05 each and do not expire (checked on their pricing page Sep 27 2026) | Anyone selling or proving local SEO results, who needs a before-and-after map a client can understand. |
| Lead Atlas | One-time credit packs: $9 for 300 credits, $29 for 1,500, $59 for 3,750, which works out between three cents and one and a half cents a record. Credits do not expire and 40 come free on signup (checked on leadatlasapp.com Sep 27 2026) | Anyone with an occasional need. One list, for one campaign, without a monthly bill attached to it. |
| SmatLeads | $39/mo Starter, $59/mo Pro, $99/mo Premium, each with a monthly credit allowance of 500, 2,500 and 15,000 (checked on smatleads.io Sep 27 2026) | A solo consultant or small agency selling web or SEO work who wants one bill instead of five. |
ZipLead vs Apollo
The enterprise-favorite sales platform for B2B prospecting.
Read the comparison →ZipLead vs ZoomInfo
The legacy giant of B2B sales intelligence.
Read the comparison →ZipLead vs Clay
The powerful but technical data-enrichment tool for outbound teams.
Read the comparison →ZipLead vs Instantly.ai
A cold email sending platform with a B2B lead database attached.
Read the comparison →ZipLead vs Closely
LinkedIn automation and email outreach for outbound sales teams.
Read the comparison →ZipLead vs Outscraper
A pay-as-you-go data extraction platform with a large catalog of scrapers.
Read the comparison →ZipLead vs Apify
A developer platform hosting thousands of scrapers, including Google Places crawlers.
Read the comparison →ZipLead vs Scrap.io
A no-code maps scraper covering Google, Apple, and Bing Maps across 195 countries.
Read the comparison →ZipLead vs Yelp
A consumer review site that a lot of people quietly scrape to build local lead lists.
Read the comparison →ZipLead vs D7 Lead Finder
The volume play: thousands of raw business records a day, in any country.
Read the comparison →ZipLead vs LeadSwift
Finds local businesses and sends the cold email itself, in one tool.
Read the comparison →ZipLead vs Get Map Leads
A Maps scraping extension plus an agency back office, built for web shops with a sales team.
Read the comparison →ZipLead vs BrightLocal
The local SEO reporting and citation platform, for clients you have already signed.
Read the comparison →ZipLead vs Local Falcon
Geo-grid rank tracking: where a business ranks on the map, pin by pin.
Read the comparison →ZipLead vs Lead Atlas
Buy credits once, export a company list, no subscription at all.
Read the comparison →ZipLead vs SmatLeads
Finds, verifies, writes and sends: the whole outreach stack in one subscription.
Read the comparison →It depends what you do with the list. Outscraper, Apify and Scrap.io are extraction tools, strong when you want raw data at volume and already have a process for filtering it. ZipLead is built for the step after that, scoring each business 0–99 on outreach readiness so the list arrives ranked. If the hard part is deciding who to call first, ranking matters more than raw volume.
Apollo's database is organised around tech-company employees with LinkedIn profiles. Plumbers, salons and independent restaurants often have no real B2B identity, so they are thinly covered. Apollo is a strong tool aimed at a different buyer.
Yes. ZipLead's Scout plan is free and does not expire, with 5 searches and 3 enrichment credits a month. Outscraper has a free allowance on its first 500 places. Scrap.io offers a 7-day trial rather than a permanent free tier. Free tiers are the cheapest way to check whether a tool's data is any good in your own market before paying.
It is US-focused, so it is the wrong tool if you sell internationally. Scrap.io covers 195 countries and pulls from Apple and Bing Maps too. ZipLead also has a narrower data catalog than a general platform like Apify, and at very high volume the pay-as-you-go tools are cheaper per record.
Contact emails read off the business's own site, ad detection, the software and hiring links on their pages, a real security certificate check, whether the site works at all, and Google's review count and rating. It does not return revenue figures, employee counts, years in business, or a reviews-per-month rate. Those numbers are usually estimates on other platforms, and estimates that look precise are worse than no number at all.
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