COMPARISON

ZipLead vs Yelp.

A consumer review site that a lot of people quietly scrape to build local lead lists.

	Yelp	ZipLead
Starting price	Yelp itself is free to browse. The scrapers built on top of it are not: browser extensions run roughly $30-50/mo, and the marketplace actors charge per thousand results.	Free, then $59/mo
Built for	Consumers choosing where to eat, and businesses buying ads to reach them	People selling a service or product to those businesses
Pricing	Free to browse. Scraper tools on top run about $30-50/mo, or per-result at volume	Free tier that does not expire, $59/mo, $179/mo
Data scope	Deep review content, strongest in food, nightlife and personal care	US local businesses across every category, with a 0-99 score on every row
Time to first list	Fast to read one business. Slow to build a list, and the list is unscored	Under 60 seconds to a list already ranked by outreach readiness
Best fit when	Understanding a business's reputation in detail	Deciding which businesses to call this week

WHEN YELP IS THE RIGHT CALL

For reading the room on a single business, Yelp is genuinely better than anything ZipLead shows you. If a restaurant or a salon has a reputation problem, the story is in the review text, and that text is often longer and more candid on Yelp than elsewhere. When you already know who you are calling and you want to understand them before you dial, go read their Yelp page. It is free and it will tell you more than a score can.

WHEN ZIPLEAD IS THE RIGHT CALL

When the job is building the list rather than reading one entry. ZipLead returns every business in an area with a score, contact details and the reasons not to call, in a form you can work through and export. It is built from Google Places data and does not use Yelp data, so there is no scraping and nothing to get shut off. And review depth is not the same as sales signal: a plumber with fifteen reviews and no website is a better call than a restaurant with four hundred, and only one of those tools tells you that.

THE HONEST GAP

Where Yelp leaves you short.

Yelp is a review site, not a prospecting tool, so getting a list out of it means scraping it. Yelp's own Terms of Service prohibit that. Section 7 rules out using any automated means to access, retrieve, copy, scrape or index the service, and separately rules out building a database from it. Every tool selling a Yelp lead scraper is selling you something that can get the account doing it cut off, and none of them carry that risk for you.

OTHER COMPARISONS