Lead Generation for Payroll and PEO Reps

Payroll sells to businesses with employees, and nothing in a standard lead list tells you which local businesses actually have staff versus which are one person with a phone.


How ZipLead solves it

ZipLead pulls every business in a ZIP by category, and the signals it does return, review volume, ad activity and site quality, separate the operations with a team from the solo shops.

Example workflow

Pull every restaurant, salon and auto repair shop in your ZIP, three categories that almost always carry hourly staff.

Why it's built for payroll and PEO reps specifically

ZipLead was built by a solo agency owner who cold-calls 100 small businesses a day at his sales job. Every signal we score on — site age, review velocity, mobile speed, ad detection, reachability — comes from real observations about which businesses actually buy. Not theoretical signals from a data scientist who's never made an outbound call.

Pricing for payroll and PEO reps

  • Scout (free) — 5 searches per month, full prospect scoring, basic business info. No credit card.
  • Operator ($59/mo) — 100 searches/mo + 100 enrichment credits + contact emails + pipeline CRM.
  • Command ($179/mo) — 200 searches/mo + 500 enrichment credits + API + webhooks.

Lead gen for other professions


Stop spending hours on prospecting

5 free searches every month, no credit card. Built for payroll and PEO reps who'd rather be billing than scraping Google Maps.

Try ZipLead free