What is the best ZoomInfo alternative?

For most small and mid-size B2B teams, [Apollo](/vs/apollo), because it's the same kind of tool with a free plan and published prices. For phone-first teams, Lusha. If your buyers are small local businesses, a tool built on Google Maps listings like ZipLead.

Is there a free alternative to ZoomInfo?

Apollo (900 credits a year), Lusha (40 credits a month) and [Clay](/vs/clay) (100 data credits a month) all have real free plans. [ZipLead](/features)'s free plan is 5 ZIP code searches a month. None of them are meant for volume, but all are enough to test coverage.

How much does ZoomInfo cost?

[ZoomInfo](/vs/zoominfo) doesn't publish prices. Vendr's buyer data puts the median contract at $33,500 a year across 1,571 purchases, ranging from $7,200 to $156,000.

Which companies are similar to ZoomInfo?

Apollo and Cognism are the closest in shape: large B2B contact databases sold to sales teams. UpLead, Lusha and Seamless.AI are in the same category and sell by the credit, with published prices (UpLead, Lusha) or a free plan (Seamless.AI).

6 ZoomInfo Alternatives, by Why You're Leaving

ZoomInfo is a big, deep B2B database, and most people shopping for an alternative aren't saying it's bad. They're saying the price, the contract or the fit doesn't work for them. Those are different problems, and they have different answers.

QUICK ANSWER

If price is the problem and you want the same kind of tool, Apollo: published per-user prices and a free plan. Small team that mostly needs phone numbers, Lusha or UpLead, both priced by the credit. Want a team platform with mobile numbers and intent data from a different vendor, Cognism. Want to combine lots of data sources yourself, Clay. Selling to small local businesses, which contact databases cover thinly, ZipLead.

What ZoomInfo actually costs

ZoomInfo doesn't list prices. Its pricing page asks for your phone number, and the FAQ says price depends on features, number of licenses and credits, with each exported contact or company using one credit. Payment frequency gets worked out with their sales team.

The best public number comes from Vendr, which negotiates software contracts on behalf of buyers. It puts the median ZoomInfo contract at $33,500 a year across 1,571 purchases, with a range from $7,200 to $156,000.

For a large sales team that can be a fair deal. For a small one, it's usually the whole reason for the search.

The alternatives at a glance

Alternative	Pick it if	Free option	Published price
Apollo	You want a ZoomInfo-style database at a published price	Free plan, 900 credits a year	$49 per user/mo (Basic)
Lusha	You mostly need phone numbers for short, specific lists	40 credits a month	$49.90/mo for 400 credits
UpLead	You want to pay for contacts without a sales call	7-day trial, 5 credits	$99/mo for 170 credits
Cognism	You want another team platform, with mobiles and intent data	None listed	Not published. 5 seats included
Clay	You want to combine many data providers yourself	100 data credits a month	$167/mo (Launch, billed monthly)
ZipLead	Your buyers are small local businesses	5 ZIP code searches a month, no card	$59/mo
Stay on ZoomInfo	Big team, budget approved, buyers are mid-market or enterprise	Free trial	Quote only

Apollo, the closest like-for-like

Apollo is where most people end up, because it's shaped like ZoomInfo: a big contact database with outreach built in. Apollo's own comparison page (dated May 13, 2026) lists 240M+ people and 30M+ companies. Basic is $49 per user per month, Professional $79, Organization $119 with three users minimum, and the free plan includes 900 credits a year.

Keep in mind Apollo wrote that comparison page, so read it like a sales page. The free plan is the honest test: look up your own accounts and see what comes back.

Lusha, for phone numbers without a platform

Lusha charges by the reveal. An email costs 1 credit, a phone number 5. Starter is $49.90 a month for 400 credits, Pro $69.90 for 600, and annual billing brings both down. The free plan has 40 credits a month.

If what you really used ZoomInfo for was grabbing direct dials, this covers it for a small fraction of a five-figure contract. Mind the 5-credit phone price, though. 400 credits buys 80 numbers, not 400.

UpLead, for credits you can count

Essentials is $99 a month for 170 credits, Plus $199 for 400, with lower rates on annual billing. Extra credits run $0.50 to $0.60. UpLead says it verifies emails with 95% accuracy. The trial is 7 days and 5 credits, which is enough to check a handful of accounts and not much else.

Cognism, if you want another team platform

If you like the ZoomInfo model and just want a different vendor, Cognism is the closest in shape. It doesn't publish prices either, and both plans come with 5 seats. Pro adds phone-verified mobile numbers and intent data. Expect a sales process, and treat it as a negotiation.

Clay, if you'd rather build it yourself

Clay isn't a database. It queries 150+ providers in an order you set, so a missing email from one source gets tried at the next. Free includes 100 data credits a month. Launch is $167 a month on monthly billing.

Great if someone on your team likes building workflows. Painful if you wanted to log in and start calling.

ZipLead, if your buyers are local businesses

Different problem entirely. If you sell to small businesses (insurance, payment processing, bookkeeping, IT, software, supplies), your buyer is often a two-location dental practice or a family HVAC company. Many of those owners have no reason to keep a professional profile anywhere, so databases built that way have thin coverage of them.

ZipLead starts from Google Places and Foursquare listings instead. Search a ZIP code and the businesses listed there come back scored 0-99, sorted, and tiered from Hot to Skip. Enrichment adds contact emails and phone numbers found on the business's own site, owner or manager names when the site lists them, a yes or no on whether they run ads, and their review trend. Export a CSV or send to HubSpot on Operator, which is $59 a month for 100 searches. Free is 5 ZIP code searches a month, no card.

It is not a ZoomInfo replacement for enterprise selling. No job titles, no org charts, no revenue or employee counts, and it's US only. There's a full side-by-side on the ZipLead vs ZoomInfo page at ziplead.ai/vs/zoominfo.

When to stay on ZoomInfo

If a team of reps uses it every day, the contract is already approved, and your buyers are mid-market or enterprise companies, switching can cost more than it saves. Rebuilding CRM integrations and retraining a team is real work. The alternatives here mostly win on price and on fit for smaller teams.

The time to test is before renewal. Run the same ten accounts through two or three free plans a month out, and go into the ZoomInfo conversation knowing what the alternatives actually returned.